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Growth & MarketingPaid🌱 INDIE GEM
Sendy
Self-hosted email newsletter app that sends bulk emails 100x cheaper via Amazon SES
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Current Sendy pricing and offers
Product Overview & Architecture
Sendy is the undisputed champion of low-cost email distribution. By decoupling the newsletter application software from the bulk mail server and routing through Amazon Simple Email Service (SES), Sendy slashes sending costs by 99%. A one-time $69 lifetime license replaces $200+/month recurring SaaS subscriptions forever.
BEST SUITED FOR:Developers, agencies, high-volume senders, and bootstrappers wanting near-zero email delivery bills
Key Features & Capabilities
Send 10,000 emails for just $1 using Amazon Simple Email Service (SES)
One-time purchase lifetime software license with no recurring monthly subscriptions
Manage multiple brands and clients from a single self-hosted installation
Automated bounce, complaint, and unsubscribe handling via Amazon SNS
Drip campaigns, autoresponders, and list segmentation with custom tags
Detailed visual reports: Opens, clicks, bounces, unsubscribes, and countries
THE GOOD (PROS)
- •Sends 100,000 emails for $10 instead of $400 on Mailchimp or Klaviyo
- •One-time $69 fee; you own the software and data on your own server
- •Client portal lets you bill clients for email sending at your own markup
SHORTCOMINGS (CONS)
- •Requires setting up a PHP/MySQL server and configuring Amazon SES account
- •Email template builder is simpler than modern SaaS drag-and-drop editors
Pricing Plans & Tiers
Transparent breakdown without hidden usage penalties.
HEAD-TO-HEAD COMPARISONS
Evaluate real architectural trade-offs between Sendy and top alternatives:
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