Umami

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Privacy-focused, cookieless open-source alternative to Google Analytics

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Current Umami pricing and offers

Product Overview & Architecture

Umami is the beloved open-source analytics platform designed as a lightweight, clean alternative to Google Analytics 4. It collects zero personal identifiable information (PII), bypasses intrusive cookie consent banners completely, respects GDPR, CCPA, and PECR by design, and features a tiny 2KB tracking script that loads in milliseconds.

BEST SUITED FOR:Developers, indie founders, and privacy-conscious businesses wanting lightweight analytics without cookie banners

Key Features & Capabilities

100% cookieless and GDPR/CCPA compliant—no annoying cookie consent popups required

Tiny 2KB lightweight tracking script with zero impact on Google Core Web Vitals

Self-hostable with single Docker command and Postgres/MySQL backend

Custom event and revenue tracking for button clicks, signups, and checkouts

Clean single-screen dashboard showing visitors, bounce rates, devices, and countries

Umami Cloud managed platform available for zero-maintenance hosting

THE GOOD (PROS)

•100% free and open-source for self-hosting on your own servers
•Loads 10x faster than bloated 45KB Google Analytics 4 tag scripts
•Clean, distraction-free dashboard with real-time visitor counter

SHORTCOMINGS (CONS)

•Does not provide complex multi-touch marketing attribution paths
•Self-hosting requires maintaining your own Postgres database

Pricing Plans & Tiers

Transparent breakdown without hidden usage penalties.

View current Umami plans and billing terms on the official website ↗

HEAD-TO-HEAD COMPARISONS

Evaluate real architectural trade-offs between Umami and top alternatives:

Umami vs. Plausible Analytics

Cookieless open-source analytics

Umami vs. Fathom Analytics

Privacy-first website analytics

USER REVIEWS (0)★ 0/5.0